Link building is a key element in Search Engine Optimization (SEO) as backlinks are considered to be the most important factor for ranking in Search Engines.
It is a process where you link your website with others’ websites. Business owners and marketers are interested in link-building strategies to generate more traffic and increase the authority of their websites. Google algorithms keep changing from time to time but backlinks will always be an important factor that will determine search engine rankings. Link building is a tactic that is used in SEO as it gives a signal to Google that your site contains a quality resource and is worthy of citation. Thus, websites with more backlinks rank high on the Search Engine Result Page.
There’s no right or wrong way to create links for your site but for long-term ranking, it is important to use a natural link-building strategy and choose the best SEO services for your business. It is a process where you earn links rather than buying them through different manipulative tactics as it comes under black hat SEO practice and your site can be banned from the search result. A natural link-building strategy might be difficult and time-consuming. To overcome this problem, Clap Creative has come up with 6 link-building strategies that actually work in 2022.
The first strategy that is essential and foremost in quality link building is to collect the industry data and statistics that you will use in your content. It requires a little research on the topic and then compiling it in one page which will also help you save your time. Users these days are interested in reading more data-driven content so you can go from place to place, conduct surveys, and gather data and statistics that you want to focus on.
Shortcuts don’t work in creating backlinks and so the best strategy is to do some actual work and create unique content. This will help you get a high amount of backlinks and as a result, your blog will rank high in Google. A unique and original researched content is an ultimate checklist as it will add more value to your audience and become a source of credibility.
Guest posting is to contribute content for other websites or a blog. When you write high-quality content for a well-known website or a blog that has thousands of followers, people will automatically start noticing you, and through which you will also get more traffic to your website. This way you will gain new audiences and improve the ranking of your website. It is also to be noted that if you write thin content in a guest post, Google will identify it and will consider it as spam.
Backlink exchanges are those sites that offer other websites to add their links and in return, they take links from them. This generates a reciprocal link program i.e. “I will add you only if you add me”. It also implies that both websites are comparatively on the same level in terms of audiences and authority. In this way, both websites will benefit from exchanging links and as a result, improve their search engine ranking.
Link sometimes breaks as linked pages get removed or there’s a crawling mistake. This is a major problem faced by website owners as due to broken links users get frustrated as they cannot follow the outgoing link and thus satisfaction level with the website declines. But this can be an opportunity for you to find out those links and offer a new replacement link to other websites.
It is one of the controversial topics of SEO. There are a lot of business directories that contain a lack of fake information. On the other hand, if business directories are used properly, it could become a valuable method of generating backlinks. The trick here is to choose those directories that are suitable for your business and location. One of the most important places where you can register your business is Google My Business as you get to add all the information about your business in one place. It helps to improve the ranking and also show your business in local map packs.
It is an important link-building strategy where you should always spy on your competitors using various tools and techniques and check out the type of backlinks they are using for link building and see if you can obtain backlinks from those websites. Spying and checking out your competitors does not mean stealing their secrets but it will help you understand their strategies and audiences in a better way.
To incorporate this link-building strategy, you should always approach a relevant journalist and bring your interesting products and services to them to catch their attention. This way journalists can prepare an article with the content that you provide and link your website to that article.
Another organic method to generate an organic backlink is to reach out to your clients, business partners, bloggers, or social media influencers so that they can feature you on their website or in their blog posts.
When it comes to backlinks, quality always matters more than quantity and a search engine always ranks a website that has quality content in it. Clap Creative is a trusted and reputed SEO company in Los Angeles that provides an expert SEO service to its clients. We focus on using organic link-building strategies and those links represent an actual connection with other entities in your market.
Landing pages are used by digital marketers all over the world for their various campaigns. Many marketers like to take their traffic generated from paid marketing to specialized landing pages instead of their website pages. The purpose behind this is to capture a lead or to get the visitor to perform a specific function like signing up for a webinar. So, in many ways, the success of your online marketing activities depends upon how well optimized your landing page is which is why some companies specialize in the landing page design such Linear who can be found here https://lineardesign.com/services/landing-page-design/. In this post, we will do a deep dive into what landing pages are, the types of landing pages, and how to create a landing page that improves your conversion rates.
Landing pages are usually not part of your website’s menu or architecture. They are standalone pages that are created on sub-domains to target a particular set of audience members. They can be pages regarding certain products or services, they can be targeting specific sectors in case of B2B marketing, they can even be different variations of the same page for the purpose of A/B testing.
These pages are used with various marketing campaigns like email marketing, social media marketing, and search engine marketing like Google and Bing ads. Under common circumstances, the purpose of these pages is to capture leads through the contact us form. That is why most landing pages have a contact form right at the top banner under the header. These pages do not have any internal linking with any pages of your website. They are designed to keep the customer in the ecosystem of that page and leave them with only one way of getting in touch. Through the form.
Some landing pages can be created for the purpose of getting visitors to sign up for webinars, online classes, download software or mobile applications, etc.
There are different types of landing pages that serve their own unique purpose for your campaigns. Below are some of the most common types of landing pages.
This is the most common landing page type there is. We have already discussed this sort of page in the earlier section of this post. This is a basic page that drives visitors to take the action of filling the contact form. The page contains information about your product that you deem to be its USP. This USP, it impresses the visitors and will make them want to get in touch with you through the form.
Earlier I had mentioned that landing pages do not have internal linking and are designed to keep the visitor on that page only. Well, the click-through landing page is an exception. It acts like a gateway that lets customers go through to the final page, which in most terms is the payment page or the download page. This page provides visitors with the required information and the sales pitch. The customers that are convinced by the content of the page, click through to the next phase of conversion.
When a company is about to launch a new product but want to start creating a buzz about it early on in the market, they use the coming soon landing page. This page is usually linked to a social media ad and it takes customers to a page where they can pre-book the product or sign up for an email about the launch date of the product. This works great for the B2C product segment like launching new smartphones or laptops.
This landing page has two purposes. One is to capture the lead through the contact form and the other is to get the visitors to spread the message about their page through social media. These pages are generally used with social media ads. They have social media share buttons embedded in the page to make sharing them easy for the visitors. We live in the age of viral marketing and these sort of landing pages play a crucial role in that.
There are several other types of landing pages but these are the most common types for your knowledge.
Every landing page has certain basic elements that form its structure. It is important that every landing page has at least these elements for a good start.
a)Relevant and Keyword Rich Headlines
Whether you are using the page for social media marketing or for Google ads, the headline of the page has to be the most important content. You have to be able to capture your visitor’s attention in the first ten seconds of landing on the page. If your headline is not compelling and is not relevant to your target audience, it will lead to a high bounce rate. Having keywords in the headline also improves your landing page experience and quality score in Google ads.
b)Contact Form
Of course, the contact form is an essential element of the landing page. You need to make sure that the form is available at the top of the page right near your headline. Another thing to consider is the fields of that form. You need to decide which information is necessary for you and make sure those fields are added and made compulsory.
c)USP
How do you get visitors to fill your contact form? You utilize the USP of your product or service to show them a unique value proposition. This will be enough to lure your prospects to the contact form.
d)Call To Action
A strong call to action is a must for the conversion rate of your page to be good. It should be clear to the visitors what you want them to do. Whether its to contact you through the form or sign up for a class or call you for a special discount, it should be used keeping in mind the relevance of your page.
Creating landing pages is not a challenge. Even adding the basic elements given above is not challenging. The challenge is to get a majority of your landing page visitors to convert into leads or customers. For this, you need to use certain analysis of your target audience as well as your own offering. Come up with the right mix of words and images to reach the customers’ hearts. Below are some ways you can do that.
If you are in digital marketing, you know what buyer personas are. They are artificial customers we create that have a certain amount of knowledge about their own needs as well as the options out there in the market. You need to understand what your customer’s persona is and create the landing page content accordingly so that it is the most relevant to the right people.
Keep your landing page decluttered. Do not add multiple CTA that would confuse your visitors and make them avoid taking any action altogether. Remember, decision paralysis is a real thing. Your message should be clear to your audience from the getgo and they should be able to tell what you want them to do.
We operate in a mobile-first world. Customers are on their mobile phones more than they are on their computers. So, for any B2C marketer, in particular, it is important to make the landing page mobile-friendly so that the user experience is a good one. Not just for B2C, these days many professionals who are on the go prefer to browse the web on their mobile devices so a mobile-friendly landing page works for B2B as well.
Just like your marketing campaigns, make your landing pages target specific. For example, if you are running ads targeting different sectors, then it is better to create a specific landing page for each target sector instead of a generic landing page for all of them. Targeted landing pages have a better chance of converting as they speak to the target audience’s industry concerns. The same strategy can be applied to direct consumers as well because different consumers may have different needs so targeted pages work best with them as well.
For a better conversion rate, its always advisable to create multiple versions of your pages with minor differences. These differences can be in the headline, call to action, banner image, etc. Then use both versions in your campaigns to see which page your audience responds to the most. If one page is clearly outperforming the other, you can solely start using that page in all your campaigns.
In the end, I hope that the information shared above will be useful to you in your online marketing campaigns. Better converting landing pages ensure that your advertising dollars are being put to good use and lets you make the most of your budget. If you have any questions or want assistance with your digital marketing, you can contact Clap Creative at any time for a consultation.
If you own a small business, you might think why SEO is important and how it will affect your business to gain popularity on an online platform?… Well, surely it is important because your visitors will have fantastic user experience with the help of SEO services.
Many companies and brands know they need search engine optimization for their websites. This certainly improves a website’s overall searchability and visibility, but what other real value does it offer?… Check Below:-
The goal of an experienced SEO is to establish a strong foundation for a user-friendly website with a clean, effective user experience that is easily discoverable in search. And to build trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google. But authority is accrued over time as a result of elements.
Establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight so, it is earned and built over time.
Search engines have learned how to interpret a favorable or unfavorable user experience, and positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. Quality SEO company incorporates a positive user experience, leveraging it to work in a brand’s favor.
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small and medium-sized businesses’ success. Here comes the Local SEO that aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.
With the always changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search.
Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.
Google’s algorithm has many ranking signals. They have made noticeable efforts in the past few years to emphasize the signals related to engagement. Metrics like dwell time, time on site, pages viewed per session, and page load speed all been emphasized as having greater importance for Google to rank websites. And all is the part of Search Engine Optimization. With it, your local small business grows and expand to the worldwide market.
A slow loading website is nothing but bucketful of frustration. Believe me, it is the primary reason that most websites lose traffic. It not only affects your visitors but also leads to plunge in rankings since it is as anti-SEO as it can get. Its just a matter of days that falling ranking will result in vanishing visitors.
Being a leading web design company, we always face the problem of ‘forever-loading’ websites. Although patience is a virtue, but it works against you if your website takes eternity to load. There are many ways to solve this problem. From hosting plans to HTTP requests, you can take whatever route pleases you. But lean themes are fast emerging as a potent method to get things done right. Let’s discuss it then!
Smartly coded CSS elements have to be blended together in the right way to improve upon the website building time. What traditionally takes 2-3 months can be finished in a matter of 2-3 weeks. This minimum viable product will have the same features and functionalities expected from a full-fledged website. Hand coding is kept minimum but elements are arranged smartly to ensure features work seamlessly.
Understanding the journey of the buyer is fundamentally crucial to any commercial website. In lean themes, the website development takes into the account this ‘call-to-action’. As a developer you have to use the buttons, theme elements and product placement strategically to ensure speed does not compromise the form and function.
Real user data is used to improve the design of the website. Channel the inner analyst in you and implement the real user feedback intelligently. Implement only necessary user connectivity features to ensure theme remains lean and light.
User experience can be quite tricky in light versions. What can be useful from one perspective can be very heavy from the other. Let user data guide you on which elements will help improve user experience. For example, simple navigation, pricing page management, opt-in box etc.
Lean approach means having all the necessary elements while cutting the flab. Do not stretch the lean angle and remove the vital user experience elements.
Keep optimizing the website as per revelations from the user browsing data. Tweaking things like banner positions, product information, CTA buttons, interactive elements are done regularly for lean themes. As you understand conversion better, you can take the theme to the next level using path mapping and split testing.
Unorganized content is a big contributor to slow websites. It is vital that your content is organized well and not taking up much space. Content uploading must also be easier to ensure faster uploading times. Images must be optimized to match with the theme.
This is as lean as it can get. One page websites can be well-suited to many industries that can be represented online in a simple manner. Dynamically loading pages makes content organization easy. Information is lucid and graphics are more communicative.
Lean themes work best with custom development skills. The right people know how to mould the theme elements for maximum benefit when it comes to speed. Hope you found the information helpful to put your website in top gear.
Keywords, hmm, the holy grail of online marketing! To go with them or not, is a complex matter even for the experienced marketers. But the truth is that whether its paid search campaigns or in-house content optimization, keywords are critical for your success. They work everywhere from social media to site visitors.
Keyword search is by and large a manual process although some tools are available. Mostly, it is the human perspective that counts in the end. So, it is time consuming. Tools like Google Keyword Planner and SEMRush are good in their own sense. Now, MOZ has jumped on the bandwagon and launched its very own Keyword Explorer Tool. Here is complete low down on what it is and should you go ahead and use it.
MOZ is known for its insights into the actionable SEO. So, their Keyword Explorer tool carries high expectations. Here, they have created a tool that gives valuable suggestions to users backed by actionable data. As per “Rand Fishkin”, this tool gives you a holistic approach to keyword finding process right from keyword discovery, list building and prioritizing keywords as per campaigns.
Preliminary keyword suggestions can generate hundreds of keywords which you can categorize as per relevance, volume or topic. Keyword filtering process is easy and you just have to simply your search further using filters.
Keyword Explorer Tool provides comprehensive SERP analysis. You can check the volume as per monthly searches, opportunity levels and difficulty level of a keyword. Users also get potential score of a keyword that reflects the potential results or return-on-investment for a particular keyword. This section is an awesome in a way that you can have a fairly good idea whether or not a keyword will support your campaign. Competitor research is also well founded when you back the SERP analysis with solid data from KWE.
Keyword Suggestions originate from other fellow tools like Google Suggest, Keyword Planner data etc. and can be categorized in KWE suggestions. This makes it a wholesome tool that serves multiple purposes. Exporting and importing keyword lists is another area this tool leads. User can upload their current list of keywords and simply check them against a set of pre determined metrics like difficulty, volume and relevance. Built with power users in mind, this tool is ideal to explore your keyword’s real world performance figures.
Moz Pro subscribers can access this tool right away. Standalone subscription to this tool can be had in two various levels starting from $600 per year and $1,800 per year. 2 daily free searches are available to any visitor.
Gaining authority in their realm should be the prime aim of every business. Most of the businesses are busy finding new ways to increase customer base through new methodology. However, what they don’t realize is that gaining customers through extreme SEO methods is only going to draw them away. Sooner or later, organizations realize that customers are made with same old marketing strategies and investments pursued since hundreds of years. They are trust, quality, respect and authority.
And content is what brings all these elements onto a single stage. Doing it right can yield multiple results and doing it wrong can devastate your brand image. How well you know your industry is a reflection of the authority you command. A heavy content focus includes many parameters of which keyword selection is prominent. However, real authority encompasses a lot more than just keywords. Now, Google pays attention to authoritative content that is laden with topically optimized information along with highly relevant keywords.
Authoritative content does not signify that keyword research is no more relevant. It just got more complex and more specific. Topically optimized content is written with just the right blend of keywords classified into meaningful topical parts. After collecting the right intent and keywords, we can look forward to making authoritative content.
Search now entails finding the trending topic that can be explained with authoritative knowledge. A comprehensive phrase database can be created that includes relative keywords in a natural organic sense. Every keyword or phrase will not be relevant to the content piece at hand or your business. So, excluding negative keywords will be a task in itself. This is done to avoid dilution of the content piece and make highly-focused piece.
Next important factor in the topical optimization is the sequence. The chronology of the content should reflect the natural flow of events in the real world. Now, that something only an expert can decipher perfectly! Moving on from one single entity to another, in a smooth fashion, is the key to success. By optimizing the content in the right sequence, the marketing and product lines coincide perfectly.
Optimizing the entire topic as per the topic at hand, will further help you out in eliminating the fluff content. There is no need to cover irrelevant topics just to insert the keywords. When you optimize any topic for a highly concentrated topic, you will deliver a much more concise and valuable information to the reader. The chances of dominating a certain topic with this type of content strategy are high.
In essence, topical optimization refers to mastering a single topic and delivering unmatched content to the readers. Keywords may take a back seat but still maintain their relevance. Searchers are more likely to land and stay longer on the relevant page. Such pages reflect the true intent of the reader. Each page is laden with highly targeted keywords along with the relevant valuable information covering a specific topic in a broader sense.
Focusing on singular keywords is old-school. Spin your entire content piece around a list of highly targeted keywords that reaches more people effectively. Remember, winning audience is the key to more sales.