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How to use Lean WordPress Themes To Make a Fast Loading Website?

A slow loading website is nothing but bucketful of frustration. Believe me, it is the primary reason that most websites lose traffic. It not only affects your visitors but also leads to plunge in rankings since it is as anti-SEO as it can get. Its just a matter of days that falling ranking will result…….

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Introducing Keyword Explorer tool by MOZ

Keywords, hmm, the holy grail of online marketing! To go with them or not, is a complex matter even for the experienced marketers. But the truth is that whether its paid search campaigns or in-house content optimization, keywords are critical for your success. They work everywhere from social media to site visitors. Keyword search is…….

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Keyword Optimization versus Topical Optimization

Gaining authority in their realm should be the prime aim of every business. Most of the businesses are busy finding new ways to increase customer base through new methodology. However, what they don’t realize is that gaining customers through extreme SEO methods is only going to draw them away. Sooner or later, organizations realize that…….

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How to leverage social media for link building?

As link building continues to take the spotlight, it’s crucial for any business wanting to thrive in the online world to leverage the benefits offered by social media. The same platforms you use to post hilarious cat memes and pictures of your weekend gateway are also a powerful online marketing tool. Businesses have the opportunity…….

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How to use pop-ups on your site/blog to gain likes & followers?

Let’s talk about how to gain likes and followers on your website/blog. Your site/blog gets more traffic than all of your social media profiles combined. Your visitors have made a decision to visit your site/blog – in contrast to randomly clicking on a social profile of yours. This post will cover one of the many…….

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How to Make an Effective Landing Page for Generating Leads?

Want to turn traffic into conversions? Just create engaging and effective landing pages. A landing page is a primary mean of lead generation in inbound marketing. It is designed to influence a visitor to carry out a specific action. Landing pages should be carefully designed with conversion in mind. If you look at your website…….

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Panda 4.2 is Rolling-Out – Should You Be Worried?

Yes, Google Has let its Panda loose again. Albeit this time, the teeth aren’t that sharp. For the past week since around July 24th, the Panda has started rolling and it will continue for the upcoming months. What’s different, however, is that this time around Google has specifically mentioned the number of queries that may…….

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How to Extract Maximum Performance from 1 Keyword

Some businesses fail to realize that search engine optimization (SEO) does not bring results over night – rather it’s an ongoing process. Optimizing for single keyword may sound as one of the simplest SEO tasks, but just like all processes it takes time. Businesses who cut corners to seek instant results usually fail at such…….

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7 Ultimate Ways to Fix a Negative Business Review of Your Brand

Did you know that one negative review can affect your business’ bottom line? When we talk about online reputation management, business reviews and ratings take the center stage. As brands live and breathe based on their ratings on Yelp and Google, you wouldn’t want anything which can damage your sales. Here are the 7 ultimate…….

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Simple Yet Effective SEO Tips for BigCommerce

Having a great online store with tons of great products is…great! But it only makes sense if shoppers are able to find you. Leaving your competition choke on  dust when it comes to search engine rankings is quite simple actually – only if you take the right steps in order to make that happen. It…….

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What were the biggest SEO trends from 2014?

Its 2015 already and webmasters are busy planning this year’s strategy. There are plans to be made, roadmap chalked out, new methods analyzed and much more rush hour jobs. But are the previous year’s strategies dead? Well, no! 2014 was an uneventful year for SEO but it doesn’t mean there is nothing to learn. Search-engine…….

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Best Strategies to Kick Start your marketing campaign in 2015

2014 would be remembered as a subtle year in digital marketing. The trends were slow and predicable but impressive nevertheless. This slow change is going to be continued in the next year. And if you are a webmaster planning for 2015 marketing strategies, your branding plan has to be approached in a whole different manner……..

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Optimize Local business For Search – How to Prepare for 2015

With 2014 coming to an end, search predictions for next year 2015 are already seen on the horizon. The annual local search engine ranking factors were a little predictable in the beginning of 2014. But as the year comes to an end and Google’s Penguin update having rolled out, more and more webmasters are planning…….

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