Posts Tagged ‘seo services los angeles’

6 Notable Google Algorithm Updates That Will Impact Your Ranking In 2021

August 27th, 2021

Google’s search algorithms are a complex set of rules that enables Google to find data from its search index and instantly return the most relevant results for a specific query. Google revises its search algorithm multiple times a year. Usually, Google algorithm updates are just minor to notice. But, once every year, Google comes up with a major as well as a fundamental change that alters the way we do SEO. In this article, we’ll confer the 6 notable Google algorithm updates that will put a great impact on your website ranking in 2021. So, have a look at these major updates.

The 6 Key Google Algorithm Releases in 2021

Several updates to Google Search results focus on reforming specific categories of search results. However, in the case of core algorithm updates, it targets the whole search. Moreover, core algorithm updates are tailored to enhance the complete relevancy of search results. That’s the difference between simple updates and core updates. Let’s discuss the 6 major updates in depth.

Passage Ranking is brought in for searches in English-language in the USA. As per Google, passage ranking doesn’t imply indexing only sole passages independent of WebPages. However, Google still index pages and deal with content in the pages for ranking. In addition, now Google also sees passages as an extra ranking factor.

Product Review update was launched to reward product reviews that share deep analysis, rather than minor content that just sums up a group of items. In Google’s product review update release, Google also shared 9 handy questions to look at while writing as well as publishing product reviews. The questions are as follows:

  1. Express sound knowledge about products where necessary?
  2. Show how the product looks and how you can use it, with unique content besides what a manufacturer offers?
  3. Offer quantitative analysis about how an item measures up in various grades of performance?
  4. Explain what differs a product from its competitors?
  5. Explain which products might be the best for specific uses or situations?
  6. Discuss the perks as well as drawbacks of a specific product, based on research into it?
  7. Describe how a product has emerged from prior models or releases to offer enhancements, reduction in address issues, or help users in formulating a purchase decision?
  8. Recognize main decision-making factors for the product’s type and how the product functions in those areas?
  9. Describe main choices in how a product has been drafted and their impact on the users other than what the manufacturer says?

Google issued another crucial broad core algorithm update in June 2021, accompanied by another major core update in July. Google indeed planned to involve more into June 2 update, but couldn’t get everything handy in time. So, that’s the reason for bringing two broad core updates one after another in June and July. This update intends to enhance the quality of search results. In addition, the effect of a core update is more remarkable than other updates.

Another much-anticipated Page Experience update has started releasing out from Jun 15, 2021. As per Google, sites should not foresee witness serious amendments as a result of this update. However, any abrupt drops should be reduced by the steady rollout process. This update will be concluded by the end of August. Here’re the signals to gain a “good” page experience score.

a)Core Web Vitals
b)Mobile usability
c)Security issues
d)HTTPS usage
e)Ad Experience

The spam update begins to roll out by June 23, 2021 and was done on the same day. However, the second piece of the spam update was out by the next week and was finished on the same day as well. Google usually releases spam updates to maintain the quality of its search results.

Google announced an algorithm update that aims to identify as well as nullify link spam on July 26. After this update, sites taking part in link spam tactics could see a ranking downfall. There was a visible impact on sponsored, guest, and affiliate content. Google said that the algorithm update should be fully released within two weeks and will affect various languages.

The Bottom Line

To conclude, we can say that the development, as well as the evolution of the SEO Industry, is never going to cease. There’re several algorithm updates yet to come to keep the quality of Google search results. At Clap Creative, our diligent team of digital marketing experts always keeps themselves updated with the latest algorithm updates. They are always handy to update your sites based on the latest update releases. So, feel free to get in touch with our Digital Marketing firm in Los Angeles in case you require any help in your projects.

Is Guest Blogging Still The Best Inbound Marketing Strategy?

June 1st, 2021

According to the renowned SEO Services Los Angeles, inbound marketing is surely a thing that pulls someone in and generates traffic or leads. It spawns leads effectively through marketing practices as well as relevant content. For an E-commerce Web Design, inbound marketing usually involves things such as websites, emails, blogging, and social media. However, if you want to pull the most out of the blogging part of your inbound marketing tactic, you need to incorporate guest blogging.

What is Guest Blogging?

Guest blogging is the practice of writing blog posts on another company or blogger’s website with high DA. It’s a mutually beneficial marketing strategy as the company gets free content for its website or blog page and the guest blogger attains access to a new crowd and generates backlinks that intensify the search engine rankings of their own site. In other words, guest blogging is actually an investment in networking. It also needs some copywriting skills and basic knowledge of SEO. As per the leading SEO Services, Los Angeles like Clap Creative, the more DA the publisher’s website has, the more value you will get.

However, there’s a secret about guest blogging that some people don’t know. Some people think that guest blogging is an obsolete tactic from the past and it is dead now. No, a big ‘No’! When Google had put an end to spammy guest posting strategies in 2014, it’s been crystal clear that high-quality, original, and genuine guest blogging is still alive and will work. Google just wants to have quality as well as originality in content. If you’re producing high-quality as well as plagiarism-free content relevant to the guest blogging site, you won’t have to worry at all. Rather you will get much out of it.

The Perks of Guest Blogging

When you follow the best guest blogging practices, it leverages multiple perks to the guest blogger. These perks include:

  • Enhanced Reach as well as Exposure

When you post a piece of content on your own blog page, your traffic, as well as viewers, are bound by the strength of your own audience. For instance, if you only have exposure to 20,000 users, then it’s not feasible to reach more than this. However, if you post on a guest blogging site, you readily add a new audience to your traffic funnel. Thus, you can not only share the blog link with your own audience, but also you’re able to hit into the regular visitors of the site where your blog is posted. Clap Creative, a leading SEO Company Los Angeles claimed that if your post has high-end content, the guest posting site might even share your post on social media channels, which boosts exposure even more.

  • Drive Referral Traffic

Far reach as well as exposure is nice, but you have to divert people back to your website. A well-optimized, as well as top-quality guest post, will direct referral traffic back to your site and offer you an opportunity to generate leads, especially if you have an E-commerce Web Design.

  • Maximize in Search Rankings

One of the key goals of guest posting is to generate more and more backlinks. Backlinks help to upsurge search rankings and also hike your site’s SEO profile. As per SEO Services Los Angeles, the more authoritative the guest blogging website, the more SEO juice you will squeeze.

  • Networking

It’s not all about lead conversions, branding, or SEO. The practice of guest blogging is also a type of investment in competent networking. As you proceed and secure guest blogging opportunities, you’ll concurrently develop bonds with mighty and successful people in the industry.

  • Social Influence

Assume being able to proudly say that you’ve been featured in XYZ Publication. When you write a guest post for a premier website, you can laud it as social proof and influence your audience. That’s the exposure you can’t get without guest blogging.

Give Your Marketing Strategy a Spark

Guest blogging needs immense patience as well as discipline. It’s not something that spawns results or a swift flow of traffic overnight. However, when you hold to it over weeks, months, or years, it’s sure to deliver subtle results outlined above. Most SEO Services Los Angeles have been trusting guest blogging for a decade.

If you can’t bear the burden of periodic guest posting on your own, you can always hire Clap Creative, a leading SEO Company Los Angeles. We offer top-notch SEO Services Los Angeles that includes guest blogging on the top. We will work according to your inbound marketing strategy but with more tweaks on your behalf.

Google Ads Announces $340 M for SMBs in COVID-19 Crisis

June 19th, 2020

As we all have experienced the devastating consequences of the Coronavirus outbreak in every industry, the future is still uncertain.  From the healthcare sector to the economic leaders, no one is assured of their business strategies. But one thing is certainly keeping all things lively and that is the utilization of digital platforms. Online marketing, Video conferences, digital marketing have not let any type of business go in vain during these crises. The digital industry pioneers have also started empowering businesses to strengthen their presence online. The best example we could see, when as a part of a huge financial commitment, Google came forward to announce its support in March through a variety of programs. Out of which, $340 million were announced as Google Ads Credits meant for the eligible small and medium businesses (SMBs) so that the businesses could stay in touch with their customers in these unprecedented times. So, let’s see how all this will play out!

Who is eligible?

This credit program is intended to support existing and dedicated advertisers who have been affected by the COVID-19 crisis but had run Google Ads campaigns in 2019 and in January or February of 2020. It does not matter if the campaigns were run in Google Ads account directly or through a partner. Google states that SMBs are a pre-identified business type by them. Thus, they already have a global team that helps these customers daily. Eligible advertisers will see notifications about available ad credits in their Google Ads accounts. The brand-new accounts Google Ads accounts made in 2020 won’t be eligible.

Why is this being phased in? 

Google had a coupon program for the new advertisers, but the company had to build a new infrastructure to support this credit program. This phasing process will ensure a smooth rollout for the new system and see that the ad credits are applied seamlessly to accounts globally, across languages and currencies to provide the best customer experience.

How many credits businesses will get?

Each eligible advertiser will get one credit. It is issued at a customer level, so multiple accounts or types would be treated as one eligible credit entity. The amount of the credit worth will vary by customer. Google doesn’t release any specific details of the calculation, instead specify that it’s based on historic Ad spend levels, and also their country and currency. The credits can be used across the Google ecosystem, including Search, Display, YouTube and other campaign types. This ad credit can be used throughout the year and must be utilized by 31st Dec 2020. After 31st December 2020, the ad credit will expire and any unused portion of it will be removed from your Google Ads account.

Other programs and commitments by Google include:

  • Ad grants to help the World Health Organization (WHO)
  • $200 M investment fund to support NGOs and Financial Institutions
  • $20 M Google Cloud Credits for academic institutions and researchers to curb Covid-19
  • Direct financial support to increase the production of PPE and life-saving medical devices

To summarize, small and medium enterprises are particularly vulnerable during this crisis as they experience less engagement and sales. This is why the credits are aimed at supporting and active existing customers. SMBs globally can fully utilize this opportunity and expand their marketing strategies.

Advantages of Utilizing Digital Marketing for Law Firms

March 23rd, 2020

Remember those days when we had to shuffle between the big yellow pages for finding every important service we needed? Well, with that bygone era, people are smarter and they are thinking above and beyond now. Rather than depending on conventional means of advertising, small and large-scale enterprises are making their way towards digital marketing. Yes, you heard that right! Be it the branding of your small event or large company’s promotional strategies, digital marketing is your door to growth. Every industry is choosing this path of digital marketing and definitely for the sake of development in the market.

So, without any beating around the bush, we are going to explain to you how digital marketing can work in favor of the law firms. Let’s get started!

It is very likely that today if a person needs something, he will turn towards the internet and see what suits best to his preferences! But how do the best or so many other services in the same race come forward? The answer is digital marketing. Means to expand your online presence and reach the appropriate audience. The basic reasons why an individual or a layman might turn to the internet while they are considering any type of legal thing –

  • To use resources online in order to check what types of legal actions might benefit.
  • To find a lawyer who seems qualified among all in the given searches to handle their case.
  • To fact check if they are reputable enough as their online portfolios suggest?

This seems like half of the work done for the law firms to provide services and for the people looking for them. Now check out what benefits does digital marketing for law firms offer?

If you have a law firm or even if you are a solo law practitioner, you will need to establish your authority and online presence by having a website with effective content that is beneficial for your prospective clients. You need user-friendly, digital marketing assets. It’s the online equivalent of high-quality customer service. Regularly participating in forums and helping out information seekers with accurate legal advice can also help you to brand yourself as an expert.Having a sound SEO strategy can help your website rank on the first pages of search engines.

What’s more in this package full of advantages?

Wider Range

Digital Marketing has the ability to broadcast the business globally or locally. Your law firm can target clients in areas you think are great for business by conveniently setting the marketing campaign’s radius to your liking. You can even run virtual ads in specific neighborhoods and zip codes which provides you with the control that offline marketing cannot provide. With so many online platforms to choose from, digital marketing enables its users to meticulously pick out their clients. For instance, if one would print thousands of flyers promoting their business, and go door to door in a 50-mile radius around their law business location, they still won’t get the same coverage as digital marketing for law firms will do. With the click of a mouse or just one tap on the phone, a person could learn all there is to know about every single business residing in their locale. This is how digital marketing can be proven fruitful for law firms.

Engage Potential Clients

There is a common thing between traditional marketing methods and digital marketing for law firms. Not everybody, who sees your company’s name somewhere, read an advertisement about your services, social media posts, website, or any hoarding, would walk into your office and directly avail of your services. They will need some time to understand you better. They will need a lot of information before they opt for you for what they are looking for. If you put up a hoarding even for a month, a person may not look at it every day or get in touch with you to know more. You need to nurture your target audience through effective digital marketing strategies and keep them engaged. Eventually, you can make them convert and choose your services. Regular online ads, efficient Email marketing, Social media posts, and regular blogs are the part of digital marketing to keep your leads stuck to your law firm.

Complete Mix of Mediums

When you have digital marketing in hand, you cannot be limited to only one medium. You can make the most of all and even get overwhelming feedback. Build an attractive customer cycle and engage with potential clients through:

Search Engine Optimization

SEO involves several activities to boost rankings, keyword research, on-page and off-page optimization, organic link building, advertising, and so much more.

Email Marketing

The traditional email marketing is still an effective way to build rapport with potential clients. Email marketing campaigns are relatively fast to create and can be customized to a specific target audience of your marketing campaign.

Content & Social Media Marketing

Content is certainly the king and will always be. With useful, high-quality and relevant content on your website and other platforms can gain immense results. The content may include blogs, articles, web page content, newsletters, podcasts, images and videos, infographics and more that would also be published on social platforms like Facebook, Instagram, LinkedIn, Pinterest and so on.

Website Optimization

Websites are essential for every business to thrive today. But creating a website is not enough. You need to optimize it with quality content, attractive graphics, responsiveness, shareability and a lot more to make it’s ranking higher.

Summing up

In the age of mobile devices, social media and voice search, these staples of digital marketing can help your law firms to build better connections and attract clients. Competition in the legal sector is increasingly difficult. Non-digital advertising, like billboards or TV ads, may not target the right audience specifically but with digital marketing for law firms, you can reach clients that need your specific expertise while maintaining a professional image.

Digital Marketing Trends to look out for in 2019

February 5th, 2019

In order to reduce the stress of the growing complexity, a side effect that our ever-evolving technology has bestowed upon us, many of us at the start of every year make resolutions where we pledge to keep our tech stacks lean and mean for the coming year. However, these resolutions, just like our other ones, give way to the latest technological interventions that promise better results from previous years.

The good news is, one doesn’t have to plan a budget by indulging in self-deprivation or impracticality so as to acquire newer technologies. All one needs is to act smartly while having an implementation strategy and ensuring that you are empowered to take advantages of the latest marketing technologies.

The reality, however, is that the digital marketing industry of today is in a constant state of disruption from tech companies innovating at a fast pace. And as we progress further in 2019, a quick review of some of these emerging technologies might be in your company’s best interests. Here is a sneak peek on some such digital marketing trends that have aimed to rule our online world this year.

Several Digital Marketing Trends 2019 are:

Voice Activated Search

Undoubtedly, voice search will play a major role in our day-to-day behaviors. And companies who are aligning their offers with voice technology will capture the majority of the market. Though a majority of internet users are still unaware of everything a voice search can do, its prominence in smart devices will surely rise in 2019.

Visual Search

Another upcoming form of search is visual search which enables consumers to capture photos of their desired products with the help of smartphones in order to help locate similar items within a given store’s inventory. With unlimited application possibilities, it would be fascinating to see where this visual search takes us in 2019.

Video Marketing

So what kind of content did you consumed the most last year? Images? Blogs? Videos? Most probably videos. Convert it into marketing, invest your time and effort in making vernacular language based videos on YouTube to help increase your brand visibility on the internet. Videos are something that will continue to dominate in 2019 and beyond.

Artificial Intelligence

AI is another pivotal trend to watch out for in 2019. Almost half the industry users are already using AI in some form, a number bound to increase more than a quarter this year. It’s no wonder that Artificial Intelligence is providing enhanced analytics to assist online marketers in efficiently planning and executing campaigns.

Instagram Advertising

Instagram is one of those social media channels that is continuously soaring high in organic reach. Where last year was all about shifting businesses to Instagram, this year will be more about Instagram stories, Instagram content marketing, and Instagram advertising. If you haven’t taken this platform seriously, do it now.

Chatbots

Another one to dive deeply into the massive social media market is chatbots. Chatbots, by 2020 is expected to empower more than one-third of all customer service interactions. In addition to the progress in conversational interfaces, we are experiencing huge advancements in hyper-personalized experiences as well.

Augmented Reality

No doubt online shopping offers comfort and convenience but wait till you get the wrong fit and the hassle of returning and reordering. AR technology is one such that has helped brands solve this issue. Be assured that in the coming months, you will see advertisers continue to push the boundaries of AR innovation. Be ready to hop on this train.

Machine Learning

A subsidiary of AI, Machine Learning mainly focusses on machines’ ability to learn by themselves with the help of algorithms which they modify to learn more about the data sets they are processing. This year too Machine Learning is expected to take contextual content and marketing automation to whole new levels of speed and accuracy.

Conclusion:

Above are mentioned some of the hottest digital marketing trends that will gain (or continue to gain) major marketing ground in 2019. Just make sure your enterprise’s digital maturity matches your appetite for all of these wonderful advances in technology. So, get ready to embrace these emerging technologies and advertising formats that will thrive in 2019.

What were the biggest SEO trends from 2014?

February 5th, 2015

Its 2015 already and webmasters are busy planning this year’s strategy. There are plans to be made, roadmap chalked out, new methods analyzed and much more rush hour jobs. But are the previous year’s strategies dead? Well, no! 2014 was an uneventful year for SEO but it doesn’t mean there is nothing to learn.

Search-engine optimization methods constantly evolve with time. So, with calendar now flipped a full year ahead, let us take a look at how far we have come. Some aspects have become totally obsolete while others have kept their importance. With that in mind, here’s your takeaway from 2014.

  • Go mobile first, then desktop – With mobile devices taking over the globe and smartphone sales zooming past desktop, there’s no way you can ignore mobile website optimization. In fact, it is now vital that you first craft your mobile strategy and then focus on desktop users. Mobile friendly websites are given priority over other versions in almost every major search engine. In 2014, responsive websites were a norm and almost every successful business invested in having mobile SEO strategy.
  • Content is King – This has been said many times over in the past many years and it still holds ground. Content is and will be the king for coming years. Last months of 2014 saw Google penalizing the paid guest blogging services and private blogging networks. This was necessary to help content remain the actual king. In 2014, content meant more than just blogs and articles. It meant infographics, videos, posts and anything that can deliver value to readers. Sharing information was at top of every search engine. Adding high quality content should be on top of your 2015 strategy. This will bring high levels of engagement into your digital strategy.
  • Effective Branding – Good links will always hold their forte when it comes to securing good ranking. However, it is also recommended that you put in genuine branding efforts to establish yourself as authority. When you lead your industry, you are more likely to be shared more and valued more. This has to be done mutually to receive maximum benefits. Just don’t think of buying links. You have to put in hours of content, raise PR efforts, build awareness about your brand and reach out the market with open hands. This will not only make people like you but your competitors will see you as an authority figure. Not to forget, it will add lots to your online brand image.
  • Social is not dead yet – Or should I say it has become much more important. However, the effect of content on your social platforms won’t contribute much to the rankings. But genuine positive signals are known to help improve your rankings. Google Plus is definitely one platform that will help you gain popularity and SERPs. Explore more new ways to quickly generate an audience and share content across multiple platforms. +1s will add significant juice to your SEO efforts.

With 2014 proving to be a predictable year for SEO, may be 2015 will bring in some surprises. Let’s keep our fingers crossed and see what else search engine shave in store for webmasters.