Posts Tagged ‘seo company los angeles’

Is Guest Blogging Still The Best Inbound Marketing Strategy?

June 1st, 2021

According to the renowned SEO Services Los Angeles, inbound marketing is surely a thing that pulls someone in and generates traffic or leads. It spawns leads effectively through marketing practices as well as relevant content. For an E-commerce Web Design, inbound marketing usually involves things such as websites, emails, blogging, and social media. However, if you want to pull the most out of the blogging part of your inbound marketing tactic, you need to incorporate guest blogging.

What is Guest Blogging?

Guest blogging is the practice of writing blog posts on another company or blogger’s website with high DA. It’s a mutually beneficial marketing strategy as the company gets free content for its website or blog page and the guest blogger attains access to a new crowd and generates backlinks that intensify the search engine rankings of their own site. In other words, guest blogging is actually an investment in networking. It also needs some copywriting skills and basic knowledge of SEO. As per the leading SEO Services, Los Angeles like Clap Creative, the more DA the publisher’s website has, the more value you will get.

However, there’s a secret about guest blogging that some people don’t know. Some people think that guest blogging is an obsolete tactic from the past and it is dead now. No, a big ‘No’! When Google had put an end to spammy guest posting strategies in 2014, it’s been crystal clear that high-quality, original, and genuine guest blogging is still alive and will work. Google just wants to have quality as well as originality in content. If you’re producing high-quality as well as plagiarism-free content relevant to the guest blogging site, you won’t have to worry at all. Rather you will get much out of it.

The Perks of Guest Blogging

When you follow the best guest blogging practices, it leverages multiple perks to the guest blogger. These perks include:

  • Enhanced Reach as well as Exposure

When you post a piece of content on your own blog page, your traffic, as well as viewers, are bound by the strength of your own audience. For instance, if you only have exposure to 20,000 users, then it’s not feasible to reach more than this. However, if you post on a guest blogging site, you readily add a new audience to your traffic funnel. Thus, you can not only share the blog link with your own audience, but also you’re able to hit into the regular visitors of the site where your blog is posted. Clap Creative, a leading SEO Company Los Angeles claimed that if your post has high-end content, the guest posting site might even share your post on social media channels, which boosts exposure even more.

  • Drive Referral Traffic

Far reach as well as exposure is nice, but you have to divert people back to your website. A well-optimized, as well as top-quality guest post, will direct referral traffic back to your site and offer you an opportunity to generate leads, especially if you have an E-commerce Web Design.

  • Maximize in Search Rankings

One of the key goals of guest posting is to generate more and more backlinks. Backlinks help to upsurge search rankings and also hike your site’s SEO profile. As per SEO Services Los Angeles, the more authoritative the guest blogging website, the more SEO juice you will squeeze.

  • Networking

It’s not all about lead conversions, branding, or SEO. The practice of guest blogging is also a type of investment in competent networking. As you proceed and secure guest blogging opportunities, you’ll concurrently develop bonds with mighty and successful people in the industry.

  • Social Influence

Assume being able to proudly say that you’ve been featured in XYZ Publication. When you write a guest post for a premier website, you can laud it as social proof and influence your audience. That’s the exposure you can’t get without guest blogging.

Give Your Marketing Strategy a Spark

Guest blogging needs immense patience as well as discipline. It’s not something that spawns results or a swift flow of traffic overnight. However, when you hold to it over weeks, months, or years, it’s sure to deliver subtle results outlined above. Most SEO Services Los Angeles have been trusting guest blogging for a decade.

If you can’t bear the burden of periodic guest posting on your own, you can always hire Clap Creative, a leading SEO Company Los Angeles. We offer top-notch SEO Services Los Angeles that includes guest blogging on the top. We will work according to your inbound marketing strategy but with more tweaks on your behalf.

What Is SSL Certificate and Why It’s a Must For Your Website?

April 3rd, 2021

SSL is an acronym for Secure Sockets Layer. As the name suggests, SSL is a security layer that secures the data passage between a server and a web browser. SSL is a protocol that helps insecure as well as encrypted communication over a computer network. SSL certificates are digital data files that encrypt the website with SSL/TLS when installed on a website server. This SSL/TLS encryption is feasible because of the public-private key pairing that SSL certificates contain along with the website’s identity and other related information.

A website with an SSL certificate on its server has padlock and HTTPS before its URL. Thus, an SSL certificate transfers a website from HTTP to HTTPS, making it more secure. Although the SSL protocol was succeeded by TLS in 1999 yet people refer to these related security protocols like SSL or SSL/TLS. All major Los Angeles SEO companies consider a website insecure as well as non-SEO-friendly if it lacks an SSL certificate.

The Need for an SSL Certificate

If you own a website, especially an e-commerce website with integrated payment gateways, SSL is a must. An SSL certificate is not a luxury anymore as Google has been flagging sites without an SSL certificate. Thus, it’s a fundamental need nowadays. The majority of Los Angeles SEO firms have seen online data beaches in e-commerce websites that are gradually increasing over the internet. So, to encrypt user’s info, every website owner must use an SSL Certificate to provide a safe as well as a secure platform to the users. Therefore, here are some reasons for fulfilling the need for an SSL certificate for every website.

  • Better Search Engines Rankings

Google made some changes to its algorithm in 2014 to give the upper hand to secure HTTPS-enabled websites. In his study, Brian Dean, founder of Backlinko has shown a positive bond between HTTPS and search engine rankings. Thus, as per various studies by Los Angeles SEO experts, almost all sites at the top of Google search results possess SSL certificates.

  •  Impact on Customer’s Trust

Apart from encryption and security, SSL certificates are also crucial for gaining customer trust. Having an SSL certificate will show up your country in green beside your website’s URL. This will instigate trust in your site visitors and they will consider your business a genuine one. Thus, they will feel free to fill and save their sensitive information like credit or debit card numbers, PINs, etc. As a result, you will see a hike in the conversion of visitors into paid customers.

  • Financial Support in Case Of Fraudulent Transactions

SSL certificates leverage a warranty of a certain amount. The use of stolen credit cards is rising day by day. It’s common with e-commerce sites, but various e-commerce platforms like Magento support SSL certificates. So, in case of such transactions, banks usually reward the user of the card in case of a chargeback claim. However, if your site is secure with an SSL certificate, that amount doesn’t need to come from your wallet. If the transaction value is within the warranty of your certificate, then your SSL certificate service would cover it.

  • SSL Helps to Meet PCI/DSS Requirements

If your site accepts online payments, you must know about PCI/DSS requirements. Your website must be PCI/DSS compliant to receive online payments. Thus, having an SSL certificate on your site is the major requirement set by the Payment Card Industry. As per top Los Angeles SEO companies, SSL is mandatory for a site, especially an e-commerce site accepting online payments.

Winding Up

SSL certificate is not just a comfort anymore. Google has been flagging sites lacking an SSL certificate since 2018. No user will proceed with your site if the browser shows it as “Not Secure”. Thus, it’s crucial to have an SSL certificate installed. If you are confused about the most relevant SSL certificate for your site, feel free to contact Clap Creative, the best SEO Company Los Angeles.

6 Ultimate Website Auditing Tools for Effective Analysis

July 13th, 2020

Today, every small- and large-scale business is focusing on making their presence online. And to fulfil every requirement to stand out as a unique product or brand, it is essential to know about your strengths and weaknesses. Similarly, it goes with the website which is the face of your brand. It needs plenty of time to discover the pages, or content which is doing good, the things that need improvement and attention to strengthen its search ranking. Website auditing demands a keen eye to the details which will cause an expansion of your brand’s website.

Why is website auditing needed?

There could be several reasons behind implementing the need for website auditing like:

  • Search engines such as Google, Yahoo or Bing keep on updating their algorithms, so your business has to be aware of these changes to present or adjust the content accordingly.
  •  The content present on your website should not be outdated. It is vital that you not only provide fresh but unique and relevant content to the website so that search engines have reason to draw attention towards it. If there is no or less traffic on your website in 6 months, it is time to re-test the content or get rid of it.
  • Websites should not have an error message or broken links, or that will expose these errors during auditing will lead you to redirect them and recover lost traffic.
  • Website auditing is not limited to the sites you own, with certain auditing tools you can even check your competitor’s website and understand their keywords, backlinks, strategy, etc.

There are numerous tools available in the online market that make auditing much easier. Audit tools can help you identify the problems with your website. However, it is essential to note that using website auditing tools alone will not help you identify the problems in your system. Are you thinking about Google for searching the best website auditing tools? Don’t worry! Here is the list of the best website auditing tools that we have compiled for you to utilize and implement. Let’s get started.

Ahrefs

With Ahrefs site audit, when you see an issue unclear to you, you can check Ahrefs’ dashboard to understand what’s wrong and how to make it right. The aspect that makes the site more convenient than it is a cloud-based tool and not a software to install. With insights gained through Ahrefs, you can identify the traffic which might have better chances to rank and get shares.

WooRank

WooRank is a great website auditing tool to perfect your digital marketing strategy and increase online visibility.  It is the best option if you want to work on your website’s SEO, research keyword opportunities. The elements included in this website auditing tool are keyword identification and tracking, competitor analysis, individual page analysis and much more. It offers API integration for larger products.

HubSpot’s Website Grader

A free website performance and SEO audit tool that generates personalized reports to analyze your page’s site, speed, and key SEO metrics. With actionable insights, you can improve a website’s performance to drive more traffic.

Moz Pro

Moz Pro has been a reliable site audit tool for digital professionals. It provides the essential information you need to optimize your website like a Crawl Test to analyze your site and deliver a detailed report directly to your email.

SEMrush

Another long-time veteran of the website optimization world is SEMrush. This tool is a consumer-facing product, thanks to its useful UX design features. It is extensively used to track the organic keywords, competitor research, backlinks, PPC keywords of the competitors.

Raven Tools

Raven Tools is the best option to get quality reports with all technical SEO issues and recommendations. With this tool, you can get all the suggestions related to site page speed, social media reputation, backlinks and online reputation management (ORM). This tool is easy to use and helps you easily sort through the most important information with customizable widgets.

Wrapping up

To avoid any weaknesses or difficulties in your website, you need to analyze and declutter the things. Site auditing tools bring out the issues and clarify what needs to be done for improvement. With regular monitoring and enhanced performance, the importance of website auditing should not be ignored. So, if you are planning to maximize your search results and need maintenance for your site, get in touch with the companies providing excellent SEO optimization services. We at Clap Creative provide WordPress SEO optimization and SEO services across Los Angeles to keep businesses set and run their website smoothly

What are the best SEO secrets you know?

March 27th, 2019

The world of Search Engine Optimization is ever-changing and the worst part is, you might not even know it. SEO hacks that have worked fine for you till last year are not only obsolete in 2019 but might even hurt your site’s rankings. Especially, if your so-called SEO hacks land your website a penalty from Google.

Well, your online business, let alone any reputed SEO company Los Angeles (or anywhere for that matter) can never be too careful these days when Google is ever-updating its page ranking algorithms and guidelines, besides releasing new features every now and then and paying more attention to websites adopting the “best practices”.

All the more reason for you to stay on the top of the SEO ball, i.e. learning some of the top SEO techniques that can help you skyrocket your search engine rankings along with boosting your number of monthly visitors from organic search. Let’s get straight to them.

Improve UI

As we know, Google always aspires to show the best results for a user’s query and not some irrelevant, low-quality results which will scare the users away. So, optimizing your website for SEO, you will need to work on showcasing the best results to those users. The best way of doing it is by improving the experience that visitors are having with your website. Let’s see how

  • Optimize your content for readability by making your posts go easy on the eyes.
  • Use bucket brigade technique for explaining any complex idea.
  • Use the inverted pyramid method to present information according to its importance.
  • Use tools such as Google Optimize to analyze and improve page designs.
  • Improve your site speed to secure higher rankings and close more conversions.

Optimize Voice Search

By the end of this year, more than half of the Google searches will be conducted by question-based voice searches. That’s why our second secret is to optimize your website to answer questions (and that too without overhauling your entire website). Ready? Here’s how to do it.

  • Create content targeting long tail keywords (3+ words) instead of short ones.
  • Use structured data to give Google a quick rundown on what your page is about.

Focus on Topic Clusters

As Google is evolving, so is its algorithm and with it, the focus has shifted more to understanding the intention of its users i.e. what they are looking for, what they expect, and how best to answer their queries. User Intent is one such that helps you determine what your users are looking for rather than thinking of different ways users can phrase a search query. For this to work,

  • Know your target audience to create better content and in turn, better your SEO.
  • Organize your content by breaking it down into topic and clusters.
  • Research well your keywords before use and use them sparingly, not too often.

Longer Content

Yes, it is true. Recent studies have shown that the longer the content for the blog post, the higher are its chances of ranking at the top. However, I understand writing a 2000+ words blog post isn’t easy, not only is it intensive and time-consuming but often times, not necessary at all. Though one cannot determine how long is good enough but in case, you decide to go down that road, here are a few tips.

For instance, you can always elaborate an already existing smaller content into a bigger one. One primary benefit is, since it contains both an established authority and the readership, you won’t have to deal with the trouble of starting entirely from scratch but can easily refresh and update your older post that is already doing well on Google.

Try Experimenting

If you are those lucky ones who have resources to spare in your business, why stay limited with the traditional techniques, why not move ahead and consider launching some SEO experiments on your own. They will not only let you venture outside of proven techniques but also help you look for opportunities to innovate. Here are a few such ideas.

  • If you haven’t, try outsourcing video production and see how far it takes you.
  • For some time, stop making new pages and focus entirely on the promotion of those existing.
  • Create a niche website to carry out your experiments and promotions without affecting your business.

Conclusion:

So, how many of these SEO strategies are you currently familiar with? If none, then also don’t worry. It’s never too late to improve your strategy. Use the secrets mentioned in this article to enhance your website’s search engine ranking. And if you have some secrets of your own to share, well, I am all ears.

Importance Of Voice Search – SEO trends In 2019

February 2nd, 2019

Talking to your cellphone is a booming trend these days. Either iOS or Android both giving us an experience like farfetched science fiction movie where people talk to their screens, gadgets and much more. The trend of voice searches is in growing pace with recognizable names – Siri, Cortana, Alexa, and Google Assistant. As a result, SEO rules also adjusted to meet the needs of this dynamic approach.

With the changing trend of search based on speech, the SEO needs to get ready to turn itself with market swing. But, first of all, let’s see what the voice search is and how it impact over SEO?

What Voice Search is?

Searching through your speech is a new generation voice recognition technology that works with your smartphones or portable devices. Through this technology, a user can speak their queries using digital assistants and get results without typing a single word.

What are the Devices?

Voice Activated Speakers:- As technologies drastically changed, the smart voice-activated speakers are becoming a more common household thing across the globe. Apart from Alexa and Siri, a number of new products like Amazon Echo, Apple HomePod, Google Home have revolutionized the market with its smart speech system.

Smartphones:- Anyone using a smartphone is very much familiar with Hey Siri and OK Google. Where Siri struggled with a majority of accents, Google Assistant is presented with more improved technology and now available in 60+ languages. Google’s speech recognition system is more accurate than ever. No matter if you using iOS or Android, both operating systems are able to understand user’s behavior with available data to help the consumer more effectively.

Computers and Smart Gadgets:- Cortana in Windows 10 is Microsoft’s new power voice search technology in its devices from computers systems to Xbox One. Chrome browser to Google Maps, every new update comes up with the inbuilt voice search feature. The phrase “near me” on Google changed the businesses drastically over the past few years.

Voice Search and Its Impact over SEO

Not only Google, although China’s iFlytek also giving speech recognition system with 98% accuracy. Perfecting the voice search becoming a global movement that means marketers will have to fine-tune their approach with developing trends to optimize voice search as a regular part of the SEO strategy.

Voice search changed the way of SEO is done and how it attracted the traffic to your websites as well as on mobile apps. The trend of search by speech is growing bigger day by day which demands from brands to adopt new plans and strategies to optimize their customer experience to give an edge to competitors.

SEO Strategies to Adopt for Voice Search

Content Quality and Using Long Tail Keywords:- There is a huge difference between the content used for written searches and voice searches. While written search more focused on the phrases and structuring of sentences, speech search is more conversational. People don’t ask voice assistant the same way they type into a search engine. Searching with voice allows us to ask queries more directly to get relevant answers. So, this is where long-tail keywords come in handy instead of short-tail keywords. Voice searches often in the form of questions so to address the specific questions you need high-end content typically to answer what, when, who, where of topics. Beyond this, follow up questions can creatively consider benefiting your ranking in voice search engine page.

Develop an Informal Tone to your Content:- Voice search is often colloquial. It is not as direct as the text search. So, to match up the tone of speaking, content must be generated more informal and conversational. This completely changes the way SEO works with keywords. Thus, replacing phrases with questions make it more familiar to a search query on voice assistant.

Structured Data:- Using structured data enables content to be accessible to search engines. Optimizing the data using Schema Markup also improves SEO. This plays a crucial role to enhance your voice search results.

Local Searches:- The revealing fact is that searches with the phrase “near me” plays a major part to increase the ranking of businesses. The local searches made by people looking places like “SEO Company Los Angeles”, “Best restaurant nearby me” and items around their location enhances the outreach of local SEO. If you run a local business it is more important to optimize your site according to speech search properly.

Conclusion:-

As voice search continues to rise in use, it impacts the SEO trends and strategies towards gathering search engine results. Your virtual assistant is friendly with your natural language and voice which added a new layer to the search components. This shape the SEO in a new form by creating the needs of websites to appear in the voice search results as well as results in the typed queries.

It might extremely early days for this technology, but the future of voice-based technology has huge potential. Savvy business and brand owners need to be prepared for this new movement where voice devices as a search channel gain revolutionary popularity. It is also predicted that by 2020, statistics will rise 50% of the searches performed via voice.

How your Tweets Help in SEO, Google Introduces Tweets to SERPs

April 4th, 2015

So, it’s official!. Google will now display Tweets in SERPs for the search engine’s results. This once again gives credibility to the fact that search engines are deeply in love with Twitter. These were already showing in certain search results like where content is well shared or liked. But this official notification will set the tongues wagging in SEO world.

Raw tweets are now showing prominently in the search results. Most of these are primarily from authority Twitter users. The most popular posts are now attached with the searches. Businesses can certainly use this facet in their online campaigns.

Pages Are Now Ranked on Facts

Knowledge-Based Trust (KBT) is a far more superior method for SERPs. The quality of pages is determined on the basis of accuracy instead of just links. The facts about a certain topic will be compared, tweets included, and relevant results are compiled. Webpages deemed factually correct are more likely to be displayed higher in the search results. When used in tandem with traditional search methodology, this method is likely to deliver more accurate results.

Up to the Minute News & Updates

Inclusion of Tweets in the searches will also help Google deliver real time news and updates. The idea here is to provide the users with live updates in the Twitter world and track a topic in real time. This not only updates the users better but also delivers news best related to a context. Conversations have a relative effect on the news since news can be manipulated but the tweets show the real world’s perspective in a more organic way.

Better Content that Stimulates Search Results

Twitter now offers more control over the content to its users, creating a huge wave of trust from its users. This helps stimulate the social content and drive further sharing of the content. New audience’s viewpoints can be better integrated into the search results. To increase its user base, Twitter has purchased ZipDial. Now, it has more than 248 million users.

No More Twitter Crawling – Faster Access to Tweets

As social content is now readily put into the SERPs, the lines between traditional content and social content is blending. The inclusion of tweets now shows that other social content will soon find its way onto the search engine’s radar. Added visibility of the tweets will lead to integration of other channels of social media with the Google’s algorithm.

It is vital to note that social and search are not that different from each other. Facebook’s Graph is a perfect example of how social search can be highly influential in building online brands. In the near future, the distinction between these two channels will dissolve further. Also, this agreement between Twitter and Google will further help cement the relationship these two brands share. In the end, it will be search marketers who will benefit the most with this strategic partnership and is bound to change the way users interact with each other in the digital social sphere.

2015’s Best SEO Tips for Startups

March 31st, 2015

2015 is shaping up to be an excellent year for search engine industry. The mobile developments are taking things to the next level and we are witnessing a steady rise in number of Google updates. All of which means that startups need to be on their toes for 2015.

Startups already have a lot going on. With limited budgets, marketing and SEO in general are their biggest concerns. So, here are some tips that will help you this year and possibly beyond even.

  1. Optimize for One Keyword

Optimize for One Keyword | 2015's Best SEO Tips for Startups | ClapCreative

Keyword stuffing has been declared dead many years ago. The use of excessive exact match keywords is next. Optimize all your pages around a central keyword and insert important on-page elements for an organic look. Ensure keywords are present in heading, image alt text, page title and other vital areas. Most importantly, write for humans with focus on one topic.

  1. Keywords Are Vital but Not Crucial

Google detached PPC from its reliance on exact match keywords in 2014. And it is going for the search now. Do not go for exact match keywords in your content. Rather, create a holistic list of semantic variations which add organic elements to the content. Such an approach also helps in appearing in results where misspellings are common.

  1. Short and Clean URLs

Short and Clean URLs | ClapCeative | 2015's Best SEO Tips for Startups

If you want your website to be categorized well, URL structure should be short. Each URL should cleanly reflect its purpose and help to categorize your website. This greatly helps in determining the page rank since good URLs are easy to crawl. Short URLs are also beneficial from a user experience point of view.

  1. Optimize Image Alt Text

Image Alt texts are gaining prominence. Make sure your image alt texts contain vital keywords.

  1. Increase Site Speed

Increase Site Speed | 2015's Best SEO Tips for Startups | ClapCreative

Site loading time is now a critical factor in determining the ranking on major search engines. With emphasis on user experience, site speed plays an important part in deciding the ranking. Fast load times make sure that your website works well with slower internet speeds. HubSpot or in-built CMS tools can be used to test site speed. Avoid over loaded web servers, large media files, many plugins, excessive image use and uncompressed images.

  1. HTTP vs. HTTPS: Why They Matter

HTTP vs. HTTPS: Why They Matter | 2015's Best SEO Tips for Startups | ClapCretive

Google is giving a big push to HTTPS instead of HTTP. This newer and more secure platform provides for more encryption and better data security. In 2015 and beyond, this is the standard that most large corporations will follow. If you can afford it, go for it.

  1. Mobile Search Implications

Mobile search is an ever increasing realm. Instead of optimizing your website for mobile, design with mobile in mind. Responsive themes and templates are widely recommended by every major search engine. Follow Google’s general guidelines for mobile optimization.

  1. Go For Other Search Engines

Bing, Yahoo and DuckDuckGo are raising stars of the SEO industry. You should look to optimize for them since their annual search share is increasing. This means more marketing and sales channels. This will help you increase your visibility. Also, the SEO is comparatively easy for these search engines.

In 2015, SEO will be more about conversion rather than just keywords. Focus on metrics instead of ranking for a set number of keywords. Look for other revenue channels. Focusing all your guns on search engines will drain your marketing budget sooner. Rest assured, these SEO tips are definitely going to help you for the remaining 2015. ispanų kalbos kursai https://intellectus.lt/ispanu-kalbos-kursai-suaugusiems/

What were the biggest SEO trends from 2014?

February 5th, 2015

Its 2015 already and webmasters are busy planning this year’s strategy. There are plans to be made, roadmap chalked out, new methods analyzed and much more rush hour jobs. But are the previous year’s strategies dead? Well, no! 2014 was an uneventful year for SEO but it doesn’t mean there is nothing to learn.

Search-engine optimization methods constantly evolve with time. So, with calendar now flipped a full year ahead, let us take a look at how far we have come. Some aspects have become totally obsolete while others have kept their importance. With that in mind, here’s your takeaway from 2014.

  • Go mobile first, then desktop – With mobile devices taking over the globe and smartphone sales zooming past desktop, there’s no way you can ignore mobile website optimization. In fact, it is now vital that you first craft your mobile strategy and then focus on desktop users. Mobile friendly websites are given priority over other versions in almost every major search engine. In 2014, responsive websites were a norm and almost every successful business invested in having mobile SEO strategy.
  • Content is King – This has been said many times over in the past many years and it still holds ground. Content is and will be the king for coming years. Last months of 2014 saw Google penalizing the paid guest blogging services and private blogging networks. This was necessary to help content remain the actual king. In 2014, content meant more than just blogs and articles. It meant infographics, videos, posts and anything that can deliver value to readers. Sharing information was at top of every search engine. Adding high quality content should be on top of your 2015 strategy. This will bring high levels of engagement into your digital strategy.
  • Effective Branding – Good links will always hold their forte when it comes to securing good ranking. However, it is also recommended that you put in genuine branding efforts to establish yourself as authority. When you lead your industry, you are more likely to be shared more and valued more. This has to be done mutually to receive maximum benefits. Just don’t think of buying links. You have to put in hours of content, raise PR efforts, build awareness about your brand and reach out the market with open hands. This will not only make people like you but your competitors will see you as an authority figure. Not to forget, it will add lots to your online brand image.
  • Social is not dead yet – Or should I say it has become much more important. However, the effect of content on your social platforms won’t contribute much to the rankings. But genuine positive signals are known to help improve your rankings. Google Plus is definitely one platform that will help you gain popularity and SERPs. Explore more new ways to quickly generate an audience and share content across multiple platforms. +1s will add significant juice to your SEO efforts.

With 2014 proving to be a predictable year for SEO, may be 2015 will bring in some surprises. Let’s keep our fingers crossed and see what else search engine shave in store for webmasters.