Posts Tagged ‘Mobile Web Site’

How to use Lean WordPress Themes To Make a Fast Loading Website?

July 1st, 2016

A slow loading website is nothing but bucketful of frustration. Believe me, it is the primary reason that most websites lose traffic. It not only affects your visitors but also leads to plunge in rankings since it is as anti-SEO as it can get. Its just a matter of days that falling ranking will result in vanishing visitors.

Being a leading web design company, we always face the problem of ‘forever-loading’ websites. Although patience is a virtue, but it works against you if your website takes eternity to load. There are many ways to solve this problem. From hosting plans to HTTP requests, you can take whatever route pleases you. But lean themes are fast emerging as a potent method to get things done right. Let’s discuss it then!

Smarter Code Helps You Big Time

Smartly coded CSS elements have to be blended together in the right way to improve upon the website building time. What traditionally takes 2-3 months can be finished in a matter of 2-3 weeks. This minimum viable product will have the same features and functionalities expected from a full-fledged website. Hand coding is kept minimum but elements are arranged smartly to ensure features work seamlessly.

Optimize Real User Data

Understanding the journey of the buyer is fundamentally crucial to any commercial website. In lean themes, the website development takes into the account this ‘call-to-action’. As a developer you have to use the buttons, theme elements and product placement strategically to ensure speed does not compromise the form and function.

Real user data is used to improve the design of the website. Channel the inner analyst in you and implement the real user feedback intelligently. Implement only necessary user connectivity features to ensure theme remains lean and light.

Eliminate Points of Friction

User experience can be quite tricky in light versions. What can be useful from one perspective can be very heavy from the other. Let user data guide you on which elements will help improve user experience. For example, simple navigation, pricing page management, opt-in box etc.

Lean approach means having all the necessary elements while cutting the flab. Do not stretch the lean angle and remove the vital user experience elements.

Keep optimizing the website as per revelations from the user browsing data. Tweaking things like banner positions, product information, CTA buttons, interactive elements are done regularly for lean themes. As you understand conversion better, you can take the theme to the next level using path mapping and split testing.

Lean Content Management

Unorganized content is a big contributor to slow websites. It is vital that your content is organized well and not taking up much space. Content uploading must also be easier to ensure faster uploading times. Images must be optimized to match with the theme.

One-Page Theme

This is as lean as it can get. One page websites can be well-suited to many industries that can be represented online in a simple manner. Dynamically loading pages makes content organization easy. Information is lucid and graphics are more communicative.

Lean themes work best with custom development skills. The right people know how to mould the theme elements for maximum benefit when it comes to speed. Hope you found the information helpful to put your website in top gear.

Mobile Website vs. Mobile Apps – Which One Shines a Brighter Spotlight?

January 14th, 2016

Mobile marketing has really taken off big time. There is no denying the fact that the smartphone has become an inevitable part of our daily life. Brands cannot ignore them anymore when it comes to marketing and branding strategies.

Entrepreneurs or those owning an online business, know the importance of mobile devices. Otherwise, you would be losing much of your audience DAILY! If you want to be in the game, the shifting goal posts only makes things harder. To be at the cusp, you have to choose right. And there are just two choices – mobile app or mobile website. What’s it gonna be?

Black or White – Is Mobile Marketing Really that Simple!

When you wish to chart into the waters of mobile marketing, the question is what is best for your business – a mobile website or a mobile app, or both. At first glance, mobile websites and apps may appear similar to you, but there is difference. Whether you should go for a website or an app depends up on several factors including:

  • Target audience
  • Budget
  • Purpose to be solved
  • Type of features required

Let’s dig a little deeper to solve the conundrum.

What Differentiates a Mobile Website from an Application

Before jumping to any conclusion, you should know the actual difference between a mobile website and an app. The major difference between a mobile website and a standard website is that it is designed for smartphones and touch-screen interface. On the contrary, apps are downloaded and installed on the mobile device and doesn’t have to do anything with a browser.

How to make the Final Call

The final call should solely depend on your business goals. If you just want to reach out to a large chunk of audience and spread the word about your brand through your content, then a mobile-friendly website is the ideal solution. However, if you have developed a game, then you should go for an app. Creating an app is more beneficial, even if you don’t have a website in place considering the huge -on-the-go’ users out there.

In brief, if you want to accomplish a specific purpose, a web browser may no have ubiquitous response. Simply develop an app! Otherwise, for a mobile web presence, nothing beats a mobile-friendly website.

All In Favor of Mobile Website

If public communication and online marketing is your primary goal, then a mobile website makes a lot of sense.

  • Accessibility – Mobile websites are instantly available whereas apps need to be downloaded and installed.
  • Intuitive – Mobile websites are more dynamic and flexible than apps.
  • Sharing – It is easy to share the URLs of mobile website allowing your brand to connect to audience quickly.
  • Cost Savings – Mobile websites are time and cost-effective. Even ongoing development and upgrades are less expensive.
  • Reachability – Mobile websites can be easily found in search results, but apps are only found in the app stores.

All in Favor of an App

Despite of the benefits of mobile webs, the apps are still soaring in popularity. Why so? There are various specific scenarios where an app dominates a website hands-on. Developing an app makes sense when:

  • You are developing an interactive game. A website would not deliver similar success story.
  • You are providing some service that your audience will use on a regular basis through their mobile device.
  • You need something to manage your data the way you want. Data on device is more secure than other sources.
  • If you are providing a solution that can function without a network, an app is the right way to go.

Conclusion

Before you get into this ‘app vs web’ war, carefully understand your business’s goals. If your business goals are marketing-driven and you want a solid presence on the search engines, then a mobile website has to be the perfect choice. On the other hand, if you want to engage your users and require something similar to a computer program, an app is the right choice for you.

Alas, we didn’t actually solved the dilemma but gave you enough pathways to walk onto as per your requirements. Which path you take depends on what serves your purpose.