Posts Tagged ‘leads’

How to use pop-ups on your site/blog to gain likes & followers?

August 21st, 2015

Let’s talk about how to gain likes and followers on your website/blog.

Your site/blog gets more traffic than all of your social media profiles combined. Your visitors have made a decision to visit your site/blog – in contrast to randomly clicking on a social profile of yours.

This post will cover one of the many strategies that can help you gain likes and followers on your blog: pop-ups.

Pop-Ups Will Only Work If You Know How to Use Them

Your conversion goals will decide how the pop-ups will be placed. If someone visits your blog, then your goal is likely to get new leads and readers.

If someone visits your product page, however, your goal is likely to have them purchase your product, rather than distracting them with a popup.

This is the reason why most people prefer using pop ups in their blogs. When people visit your blog, they do not visit with an intention of buying your products and services, their intent is to make sure they are updated with your future content.

Different Types of Popups & Their Uses

Now, let’s find out the different ways to implement pop-ups on your website.

  • Entrance Popups

Enterence Popup - How to use pop-ups on your site/blog to gain likes & followers?

Entrance popups are those that crop up the moment a visitor starts browsing a website. These are seen as the most rude ones as they prevent a visitor from getting to know the website before they decide to become a subscriber.

It’s similar to entering a clothing store for instance – you don’t want a person to walk up to you and insist you to purchase something until you’ve had a chance to take a look at the clothes.

  • Timed Popups

Timed Popup - How to use pop-ups on your site/blog to gain likes & followers? - ClapCreative

Timed popups show up only after a visitor spends a specific amount of time on a website.

Timed popups are better than entrance as the visitor has had a chance to become familiar with the website’s content and likely be ready to make a decision about whether or not they want to subscribe.

  • Scroll-Activated Popups

Scroll-activated popups are the ones that show up when a site visitor reaches a certain portion of the webpage. For instance, if a visitor is reading a blog post, the popup will not appear mid-post, instead it will appear when the reader has reached the bottom of the post. This way, the visitor gets a good amount of time to become familiar with your website, and they may be ready to commit as a subscriber.

  • Reader’s Choice Popups

Reader’s Choice Popups - How to use pop-ups on your site/blog to gain likes & followers? - ClapCreative

Reader’s choice popups do not follow a timing, they are all about how a popup is presented. Instead of asking a visitor to subscribe to the website, it asks questions related to the website.

Pop-up Best Practices

  • Use a popup to offer something your visitor wants

Offers popup - How to use pop-ups on your site/blog to gain likes & followers? - ClapCreative

Popups alone are not going to increase your fans and followers. The offer in the popup is the real deal. For businesses, it’s important to offer something that appeals to your target audience.

  • Use one popup at a time

If you decide to install a popup plugin on your blog or website, make sure that you run only one popup at a time. If your visitors encounter multiple popups on a page that might upset them.

  • Use only two fields

The best way to convert visitors using a popup is to make the process of subscribing easy. Try asking just their first name and an email address. Less is more.

We hope this article shows the benefits of popups! Get ready to increase your likes & followers.

How to Make an Effective Landing Page for Generating Leads?

August 7th, 2015

Want to turn traffic into conversions? Just create engaging and effective landing pages. A landing page is a primary mean of lead generation in inbound marketing. It is designed to influence a visitor to carry out a specific action. Landing pages should be carefully designed with conversion in mind.

If you look at your website home page as your landing page, then you are sadly mistaken. Why? Because a homepage is an introduction to your company’s mission, services, products, and it shows a variety of information under one roof. It would be a great intro to your business, but not very effective for eliciting specific traffic looking for a specific service or product.

Remember, when a customer searches for a specific product, it is clear that he is interested in that product. If you take your potential buyer to your home page, you are probably taking him a step backward in the purchase funnel. Providing your buyers with a simple landing page that serves their purpose of purchasing will increase your conversion rates and provide a significant ROI.

Here are a few effective tips to create effective landing pages to generate leads:

Be Simple & Straight

The landing page heading should immediately tell your audience about your services and products. This is the only job of a landing page and it must contribute toward that goal. No fluff, no catchy lines or compelling paragraphs, no links to the homepage. Just simple, but descriptive text and a prominent call-to-action.

Logo Should Be Visible

Your company’s logo should be clear and visible assuring audiences that they are in safe and reliable hands. Your company should be top-of-mind while visitors see or fill up the information on your landing page.

Visuals Should Appeal, Not Distract

Make the landing page as clutter free as possible to avoid any distraction. Use directional cues to highlight the points you want to show to your audiences, like a call-to-action. Play with some colors to lead your visitor’s eyes to the key factor of the page.

Navigation Options Should Be Limited

Too much navigation options will do no good, rather they will distract your audiences and take them elsewhere in your site. Landing pages are meant to generate qualified leads, not just for getting heavy traffic.

Add Social Proof

People understand that companies often brag about themselves, but customers never do. Social proof will allow your potential buyers to see what kind of company you are and whether or not your services are reliable. If possible, list a few partner companies along with testimonies from satisfied customers.

Ask For the Information You Really Need

Always ask for the information that really matters for your business. The form should be short and must ask for only the important details. Consider a few things like whether you really need to have two fields for names or complete street address. You need to make it as convenient as possible for your customers so that they show ”thumbs up” to your offer.

Look Legit

You surely don’t want to look like a phishing scam. That’s why, it is vital to use security seals to assure your visitors that their personal information is safe and secure. You can even try linking your privacy policy. Pay heed to every small thing like layout and design. Avoid using pop-ups.

With an effective landing page, you can grab the attention of a lot of potential customers and turn them into your certified customers. Create, test, modify and deploy your landing pages and see them generating leads and skyrocketing sales.