Posts Tagged ‘Digital Marketing’

How To Hire A Professional SEO Agency?

June 17th, 2023

SEO Vs. PPC: Which One Is The Better Pick?

May 6th, 2023

How To Improve Your Website’s SEO?

May 4th, 2023

What Is SEO And Why Your Website Needs It?

May 3rd, 2023

What Are The Benefits Of Link Building

February 3rd, 2023

What Is Link Building And How Does It Work?

January 12th, 2023

How To Integrate Google Analytics Into WordPress?

December 14th, 2021

You may be thinking about how to integrate Google Analytics into WordPress. It’s the major part of WordPress Support and Maintenance Services. It’s a relatively simple process and is available both free as well as paid. In actuality, analytics tools such as Google Analytics make it extremely easy to generate the highly-targeted data-driven decisions that will help your e-commerce site succeed.

If you’ve ever been intimidated by Google Analytics before, do not worry! Going to show you how to add Google Analytics into your WordPress blog is going to show you how to add Google Analytics into your WordPress website. The process is really simple. However, there are a few things you need to keep in mind to ensure your success!

Different Ways To Integrate Google Analytics Into WordPress

There are several different ways to get the Google Analytics tracking code into WordPress, and it can be tricky for someone who does not know exactly what they are doing.

  • Using Official WordPress Plugin 

If you don’t want to tamper with your theme, you can use a third-party plugin to add Google Analytics in WordPress. It’s not only easier but also minimizes the risk of altering the code. Since there are a lot of useful Google Analytics plugins to choose from, but the best option available in the market is MonsterInsights. More than 2 million users are relying on this robust GA plugin for their marketing needs. Its greatest benefit lies in its ability to develop customized reports based on your parameters preferences.

Here are the steps to integrate Google Analytics with MonsterInsights:

  1. From your WordPress dashboard, navigate to Plugins and click on Add New.
  2. Search for ‘Google Analytics Plugin by MonsterInsights’. Download and activate it.
  3. Now, go back to your WordPress dashboard. Here, a new Insights option should pop up.
  4. Scroll down; you’ll see the ‘Launch the Wizard!’ button. Click on it and follow the instructions. Here you’ll have to connect MonsterInsights to your GA account.
  5. Continue as per the instructions and fill in the info. Now, you’ll see the ‘Finish Setup & Exit Wizard’ button.
  6. Congrats, you have completed the process! You can now go to Insights > Reports to see your site’s performance.
  • Integrate Google Analytics Into WordPress Manually

One of the easiest ways to get the code into WordPress is to simply visit Google and sign up for an account. Once you have your account set up and ready to go, you just need to get the tracking code and insert it into your WordPress site. However, to add the GA code to the functions.php file, you must have a child theme installed.

Getting Google Analytics Tracking Code

Once the signup process is completed, the service will redirect you to the Google Analytics code. However, if you want to recall the steps, here’s how to obtain the tracking code manually:

  1. Log into your Google Analytics account, then move to the Admin menu on the bottom left.
  2. Click on the Tracking Info. Then, open the Tracking Code sub-menu.
  3. You will see your Tracking ID and Global Site Tag. Save both of these codes as you may need them later.

Once you got the tracking code, you can log into your WordPress admin to insert the tracking code there.

Conclusion

Google Analytics is a free yet powerful web analytics tool. It collects all the vital information regarding your site performance as well as your target audience. By getting web analytics insights, you can forge out strategies and make decisions to boost your WordPress site efficiently. You can choose Clap Creative, a top-notch company offering WordPress Support and Maintenance Services to match your needs. We hope you will find this guide helpful on how to integrate Google Analytics into WordPress. If you still have any queries in your mind, feel free to reach us.

Google Ads Announces $340 M for SMBs in COVID-19 Crisis

June 19th, 2020

As we all have experienced the devastating consequences of the Coronavirus outbreak in every industry, the future is still uncertain.  From the healthcare sector to the economic leaders, no one is assured of their business strategies. But one thing is certainly keeping all things lively and that is the utilization of digital platforms. Online marketing, Video conferences, digital marketing have not let any type of business go in vain during these crises. The digital industry pioneers have also started empowering businesses to strengthen their presence online. The best example we could see, when as a part of a huge financial commitment, Google came forward to announce its support in March through a variety of programs. Out of which, $340 million were announced as Google Ads Credits meant for the eligible small and medium businesses (SMBs) so that the businesses could stay in touch with their customers in these unprecedented times. So, let’s see how all this will play out!

Who is eligible?

This credit program is intended to support existing and dedicated advertisers who have been affected by the COVID-19 crisis but had run Google Ads campaigns in 2019 and in January or February of 2020. It does not matter if the campaigns were run in Google Ads account directly or through a partner. Google states that SMBs are a pre-identified business type by them. Thus, they already have a global team that helps these customers daily. Eligible advertisers will see notifications about available ad credits in their Google Ads accounts. The brand-new accounts Google Ads accounts made in 2020 won’t be eligible.

Why is this being phased in? 

Google had a coupon program for the new advertisers, but the company had to build a new infrastructure to support this credit program. This phasing process will ensure a smooth rollout for the new system and see that the ad credits are applied seamlessly to accounts globally, across languages and currencies to provide the best customer experience.

How many credits businesses will get?

Each eligible advertiser will get one credit. It is issued at a customer level, so multiple accounts or types would be treated as one eligible credit entity. The amount of the credit worth will vary by customer. Google doesn’t release any specific details of the calculation, instead specify that it’s based on historic Ad spend levels, and also their country and currency. The credits can be used across the Google ecosystem, including Search, Display, YouTube and other campaign types. This ad credit can be used throughout the year and must be utilized by 31st Dec 2020. After 31st December 2020, the ad credit will expire and any unused portion of it will be removed from your Google Ads account.

Other programs and commitments by Google include:

  • Ad grants to help the World Health Organization (WHO)
  • $200 M investment fund to support NGOs and Financial Institutions
  • $20 M Google Cloud Credits for academic institutions and researchers to curb Covid-19
  • Direct financial support to increase the production of PPE and life-saving medical devices

To summarize, small and medium enterprises are particularly vulnerable during this crisis as they experience less engagement and sales. This is why the credits are aimed at supporting and active existing customers. SMBs globally can fully utilize this opportunity and expand their marketing strategies.

What are Google’s Call Ads and How are they Useful

May 21st, 2020

Google ads the advertisement platform offered by Google for advertisers that want to market their products and services on one or all of Google products like Search, Youtube, Playstore as well as Google’s partner sites. There are different types of ads that we can run in Google ads, defending upon our requirements. These include text ads, responsive text ads, video ads, shopping ads, display ads, and call ads. In this post, we shall learn about call ads, what they are, and how they can be useful for your business.

What are Call Ads?

Before understanding how call ads are helpful and for whom, it is important to understand what are call ads. Call ads are ads that only show on mobile devices like smartphones and tablets. They do not show on desktops. The point of the ad is to get customers to call your business instead of visiting your website. There are a few things you need in order to set up a call ad.

First, you need to have a dedicated phone number for your business. This number needs to be present on your landing page or website for Google to verify. This can be a mobile number, landline number, or a toll-free number. Creating a call-only campaign is as simple as any other campaign. You simply need to select phone calls to your business as the primary objective for your campaign during the initial setup.

Then, once your ad group is set, you simply click on create a new ad and begin the setup. On top you need to enter the phone number you want customers to call. Then, you add your two headlines and two description lines for the ad. You need to enter the name of your business so that it may also appear in the ad. A verification URL is needed for the page that contains your phone number for verification. Google has recently introduced the display URL option as well to make your call ads seem more visually appealing.

Call Reporting

Call reporting is an account level function in Google meaning that its settings remain the same for all campaigns of the account. In call reporting, you can get to know the number of calls you have received against your clicks. A click is not equal to a call in call ads. A click is when a customer clicks on your ad and gets a prompt to call you or click cancel. Regardless of which option they choose, you have been charged for the click. A call is when the customer clicks on the call option and then you receive the call on the given number.

In call reporting, you can track both your clicks and calls. For this, the call first lands on a Google number, which then redirects to your phone. If call reporting is on, you will not be able to see the caller’s number but a Google number on your caller id. If seeing the customers’ numbers is important to you, its best to leave this setting off.

Who can Call Ads Benefit?

Call ads benefit any business whose goal is to get customers to call their business for sales or appointments. If you are running ads for keywords that have a majority of searches on mobile devices, then call ads can be the best option for you. These ads generally suit local businesses as well as businesses that cater their services all across the country. It depends on your marketing strategy if you only want to run call ads or to combine that with your other type of ads to maximize your profits.

Conclusion

Call ads are the perfect way for marketers to capitalize on mobile searches for their relevant product or service keywords. They can help you diversify your marketing strategy and understand your customers’ behavior and response rate across multiple devices. If you need any help with your PPC campaigns or need a free consultation, contact us today.

Creating a Landing Page that Improves Your Conversion Rate

May 15th, 2020

Landing pages are used by digital marketers all over the world for their various campaigns. Many marketers like to take their traffic generated from paid marketing to specialized landing pages instead of their website pages. The purpose behind this is to capture a lead or to get the visitor to perform a specific function like signing up for a webinar. So, in many ways, the success of your online marketing activities depends upon how well optimized your landing page is which is why some companies specialize in the landing page design such Linear who can be found here https://lineardesign.com/services/landing-page-design/. In this post, we will do a deep dive into what landing pages are, the types of landing pages, and how to create a landing page that improves your conversion rates.

What are landing pages?

Landing pages are usually not part of your website’s menu or architecture. They are standalone pages that are created on sub-domains to target a particular set of audience members. They can be pages regarding certain products or services, they can be targeting specific sectors in case of B2B marketing, they can even be different variations of the same page for the purpose of A/B testing.

These pages are used with various marketing campaigns like email marketing, social media marketing, and search engine marketing like Google and Bing ads. Under common circumstances, the purpose of these pages is to capture leads through the contact us form. That is why most landing pages have a contact form right at the top banner under the header. These pages do not have any internal linking with any pages of your website. They are designed to keep the customer in the ecosystem of that page and leave them with only one way of getting in touch. Through the form.

Some landing pages can be created for the purpose of getting visitors to sign up for webinars, online classes, download software or mobile applications, etc.

Types of Landing Pages

There are different types of landing pages that serve their own unique purpose for your campaigns. Below are some of the most common types of landing pages.

  • Lead Capturing Landing Page

This is the most common landing page type there is. We have already discussed this sort of page in the earlier section of this post. This is a basic page that drives visitors to take the action of filling the contact form. The page contains information about your product that you deem to be its USP. This USP, it impresses the visitors and will make them want to get in touch with you through the form.

  • Click-Through Landing Page

Earlier I had mentioned that landing pages do not have internal linking and are designed to keep the visitor on that page only. Well, the click-through landing page is an exception. It acts like a gateway that lets customers go through to the final page, which in most terms is the payment page or the download page. This page provides visitors with the required information and the sales pitch. The customers that are convinced by the content of the page, click through to the next phase of conversion.

  • Coming Soon Landing Page

When a company is about to launch a new product but want to start creating a buzz about it early on in the market, they use the coming soon landing page. This page is usually linked to a social media ad and it takes customers to a page where they can pre-book the product or sign up for an email about the launch date of the product. This works great for the B2C product segment like launching new smartphones or laptops.

  • Viral Marketing Landing Page

This landing page has two purposes. One is to capture the lead through the contact form and the other is to get the visitors to spread the message about their page through social media. These pages are generally used with social media ads. They have social media share buttons embedded in the page to make sharing them easy for the visitors. We live in the age of viral marketing and these sort of landing pages play a crucial role in that.

There are several other types of landing pages but these are the most common types for your knowledge.

Elements of a good landing page

Every landing page has certain basic elements that form its structure. It is important that every landing page has at least these elements for a good start.

a)Relevant and Keyword Rich Headlines

Whether you are using the page for social media marketing or for Google ads, the headline of the page has to be the most important content. You have to be able to capture your visitor’s attention in the first ten seconds of landing on the page. If your headline is not compelling and is not relevant to your target audience, it will lead to a high bounce rate. Having keywords in the headline also improves your landing page experience and quality score in Google ads.

b)Contact Form

Of course, the contact form is an essential element of the landing page. You need to make sure that the form is available at the top of the page right near your headline. Another thing to consider is the fields of that form. You need to decide which information is necessary for you and make sure those fields are added and made compulsory.

c)USP

How do you get visitors to fill your contact form? You utilize the USP of your product or service to show them a unique value proposition. This will be enough to lure your prospects to the contact form.

d)Call To Action

A strong call to action is a must for the conversion rate of your page to be good. It should be clear to the visitors what you want them to do. Whether its to contact you through the form or sign up for a class or call you for a special discount, it should be used keeping in mind the relevance of your page.

How to create landing pages that convert more

Creating landing pages is not a challenge. Even adding the basic elements given above is not challenging. The challenge is to get a majority of your landing page visitors to convert into leads or customers. For this, you need to use certain analysis of your target audience as well as your own offering. Come up with the right mix of words and images to reach the customers’ hearts. Below are some ways you can do that.

  • Understanding Your Customer

If you are in digital marketing, you know what buyer personas are. They are artificial customers we create that have a certain amount of knowledge about their own needs as well as the options out there in the market. You need to understand what your customer’s persona is and create the landing page content accordingly so that it is the most relevant to the right people.

  • Avoid Multiple CTAs

Keep your landing page decluttered. Do not add multiple CTA that would confuse your visitors and make them avoid taking any action altogether. Remember, decision paralysis is a real thing. Your message should be clear to your audience from the getgo and they should be able to tell what you want them to do.

  • Mobile-Friendly Pages

We operate in a mobile-first world. Customers are on their mobile phones more than they are on their computers. So, for any B2C marketer, in particular, it is important to make the landing page mobile-friendly so that the user experience is a good one. Not just for B2C, these days many professionals who are on the go prefer to browse the web on their mobile devices so a mobile-friendly landing page works for B2B as well.

  • Target Specific Landing Pages

Just like your marketing campaigns, make your landing pages target specific. For example, if you are running ads targeting different sectors, then it is better to create a specific landing page for each target sector instead of a generic landing page for all of them. Targeted landing pages have a better chance of converting as they speak to the target audience’s industry concerns. The same strategy can be applied to direct consumers as well because different consumers may have different needs so targeted pages work best with them as well.

  • Perform A/B Testing

For a better conversion rate, its always advisable to create multiple versions of your pages with minor differences. These differences can be in the headline, call to action, banner image, etc. Then use both versions in your campaigns to see which page your audience responds to the most. If one page is clearly outperforming the other, you can solely start using that page in all your campaigns.

Conclusion

In the end, I hope that the information shared above will be useful to you in your online marketing campaigns. Better converting landing pages ensure that your advertising dollars are being put to good use and lets you make the most of your budget. If you have any questions or want assistance with your digital marketing, you can contact Clap Creative at any time for a consultation.